Everybody is selling something. Whether you’re a business selling a product or a service;
a consultant selling their knowledge; a storage company selling space; or a teenage
babysitter selling their time a sale is at the heart of all financial transactions. Selling
products and services is certainly a skill that not everyone has. To convince someone to
part with their money to buy something from you is firstly, not something that everyone
is comfortable doing and secondly, a task that isn’t easy.

Narrator: This is, in part, down to the suspicion with which sales people are treated. You need only
see films such as The Wolf Of Wall Street with Leonardo DiCaprio playing the criminal
salesman, Jordan Belfort, or look through the customer reviews on websites such as
Trustpilot to find examples of sales people who, according to the reviewer, have lied in
some form. Of course, lies can range in levels of severity, from a salesman embellishing
the benefits of a health product he’s selling, to the serous corruption seen by Mr. Belfort
resulting in lives ruined and serious losses for his thousands of victims.